Web Writing: Plan Your Workflow
A content management system (CMS) changes the workflow in an organization.
Topics for Discussion in Your Area
Take a Fresh Look
- What are the three most important things your website must do?
- Consider working with a professional facilitator to help you make these decisions as a group.
- Take time to plan and reach consensus with others in your area. Seek guidance from upper management.
- Focus on your audience and what they need.
- Who is responsible for what?
- Talk about a content approval process.
- Identify the owner of the content.
- Assign content creation to the person closest to the content.
- Your website content may be divided among many contributors...just make sure one person is ultimately responsible for each piece.
- Build the new responsibility into the content owner's job description.
Feedback, Measurements, and Changing Content
- How will you know if you are providing the right content? Who will be in charge of tracking this information, providing reports, etc.?
- Use analytics, surveys, web feedback, email, focus groups, face-to-face conversations, event participant conversations, comment cards, etc. to fine tune content and make it more user-friendly and relevant.
- Change your content frequently to reflect what you have learned from your measurement tools.
- Give people a reason to return to your site. Prevent your content from becoming stale and static.